Executive Summary
Senior Strategic Planning and Marketing Executive with extensive experience in business development, project management, sales, operational coordination and risk assessment seeking challenging position with growth-oriented company.
Professional EXPERIENCE
SENIOR MARKETING MANAGER - Avery Dennison RFID (Radio Frequency Identification) Company
2003 - Present (Irwindale, CA)
Key driver in formation of RFID business plan and ultimate formation of new company under Avery Dennison. Roles spanned strategic planning, product management, business development, sales, operational coordination, and marketing communications.
- Strategic planning: Led team in building five year, bottom-up, financial projection with watch list of key risks for senior management. Resulted in $30M+ Avery investment in developing business.
- Product management: Achieved top level management buy-in to change strategy from focus in niche to stock products. Led cross-functional team in defining first stock product mix. Developed and managed first RFID product launch.
- Business Development: Built relationship as preferred supplier at $11B consumer goods manufacturer, resulting in first Avery RFID sale. Managed internal remedy of significant delivery and quality problems for that customer. Own Avery relationship with selected RFID system integrators, resulting in several solicitations for sales and joint promotions.
- Sales: Executed first sales call to ~15% of target market. Direct contributor to 85% market awareness of Avery Dennison RFID.
MANAGER, Corporate Strategy and New Business Development - Avery Dennison Corporate
2002-2003 (Pasadena, CA)
Led assessments of growth opportunities for Avery Dennison. Developed business plans for
opportunities with accompanying risk analysis. Achieved CEO-level buy-in for go/no-go decisions.
- Led cross-functional, cross-divisional teams including R&D, manufacturing, sales and marketing in
evaluating opportunities in reinforced plastics, wound care, wall coverings, and graphic material.
- Directly managed junior analysts and joint team members from other divisions/functions on all
projects.
- Assessed and guided commercialization of liquid crystal-based window coverings. Resulted in
funded joint development deal with top 3 window covering manufacturer.
- Achieved cost avoidance of over $12M by revealing ROI implications of poor opportunities.
- Managed recruiting process for 3 hires.
MANAGEMENT CONSULTANT
2000-2002 (Los Angeles, CA)
Lead analyst and facilitator on strategic projects for CEO level clients. Developed hypotheses, performed analysis, and communicated findings. Example projects included:
- Market analysis: Estimated market share and developed pricing and positioning strategy for major manufacturer and marketer of office products. Developed framework and pricing methodology to estimate market share under future scenarios.
- Product line realignment and cost cutting: For $600M plus division of top produce manufacturer,
evaluated existing product mix and recommended mix shift. Balanced cost cutting with risk management. Personally identified $10M ongoing savings.
- Strategic review of on-line marketing: Identified optimal set of services through customer
interviews and market research. Led cross-functional team in planning and implementation.
- Post-merger integration: Led client team at top biotech corporation in integrating the R&D
departments after acquisition of smaller firm.
OPERATIONS RESEARCH ASSOCIATE
1998-2000 (Santa Monica, CA)
Managed a variety of research projects for Rand’s Health Program think tank. Role included contract acquisition, day-to-day project management, budgeting, work planning and staffing. Directly supervised
junior research teams.
EDUCATION
Ph.D. and M.S. in Operations Research. National Science Foundation Fellowship, National Defense Science and Engineering Graduate Fellowship (full funding of graduate education).
B.S. in Operations Research and Industrial Engineering. Tau Beta Pi (engineering honor society). Elected President of university chapter of professional society.
